Sports betting in Ohio is quickly approaching, and the competition between sportsbooks to gain market share is heating up. While some bettors may opt for well-known brands, others may place their bets at a casino or at a sports team lounge they support based on any promotions or deals offered.
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How small sportsbook businesses can compete
One factor that could give smaller sports betting operators an advantage in Ohio is the fact that all Ohio sportsbooks will go live at midnight on January 1st. This creates an opportunity for some lesser-known brands to gain market share in the state.
Ohio’s professional football teams, the Cincinnati Bengals and Cleveland Browns, have the potential to boost their sports betting partners’ success. The Bengals have teamed up with Betfred for mobile sports betting, while the Browns have partnered with Bally Bet for both mobile and retail sports betting. However, BallyBet does not currently have plans to launch on January 1st. Both teams have at least two regular season games in January, which could lead to higher handle share for their respective sports betting partners due to increased exposure.
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Which operator can be eligible?
In addition to the Bengals and Browns, the Pro Football Hall of Fame is also involved in Ohio sports betting. Betr, a micro-betting focused sportsbook partially backed by Jake Paul, is the mobile betting partner for the Hall of Fame. At the same time, Rush Street Interactive’s BetRivers will run the retail book.
Ohio’s Major League Baseball teams, the Cincinnati Reds and Cleveland Guardians could also provide a boost to their sports betting partners. The Reds have partnered with daily fantasy sports operator Underdog Sports for mobile sports betting and with BetMGM for retail sports betting. Meanwhile, the Guardians have teamed up with international betting giant bet365 for mobile betting and Fanatics for their retail book.
The Cleveland Cavaliers were originally set to partner with Fubo for mobile sports betting. Still, Fubo ended its sportsbook business in October. As a result, the Cavaliers have not yet announced a new mobile sports betting partner. Still, they are partnered with Caesars Sportsbook for their retail book.
As Ohio sports betting gets ready to launch, local fans may want to consider supporting their favorite teams or casinos by placing their bets through their chosen partners. This not only supports the organizations they care about but may also offer unique promotions or deals that could enhance their betting experience.